OXFORD — In anticipation of the expected introduction of revenue sharing in college sports this summer, Ole Miss announced Friday morning it is increasing its football season ticket prices, will charge vendors a fee per tent for tailgate setup in The Grove and is changing its parking permit pricing protocol.
Season ticket prices will increase by $25 in 2025 to “account for” having eight home games, per a press release. Vendors setting up tents in The Grove will now be charged $150 per 10-by-10 tent — or $100 per tent for an entire season — per game. Fans not using vendors will be able to continue tailgating and set up tents free of charge.
In the statement, Ole Miss athletics director Keith Carter “(encouraged) vendors to keep moderate prices for their customers while continuing to offer unique amenities” in light of added vendor fees.
Parking permits will also “have a required annual donation based on parking lot location.”
“Ole Miss Athletics is in the midst of one of the most successful periods in our university’s history, and it is imperative that we make sound economic decisions in order to continue our momentum,” Carter said in the release. “The financial commitment to student-athletes is growing dramatically, and we are thinking strategically within our budget to help address these new expenses.
“Ultimately, in order to maintain the level of talent that our teams have achieved, we must increase our department’s revenue. Our staff is working tirelessly to explore new and exciting opportunities, including concerts, premium seating and other exclusive experiences. On gamedays, our goal is to minimize the financial impact on the Ole Miss family as much as possible, but there will be new expenses that we want to make fans aware of entering the fall.”
Revenue sharing will allow schools to pay its student-athletes a combined total of about $21 million per year, according to the Associated Press. Yahoo Sports’ Ross Dellenger has reported that revenue sharing is likely to start for the 2025-26 academic year.
“Ole Miss is blessed with the most passionate fans in the nation, and none of our success happens without their loyal support,” Carter said. “This is an unprecedented time in our industry, and every athletics department in the country is implementing changes such as these in order to stay competitive. We understand the challenges it creates for our fans, and they are not decisions that we enter into lightly.”
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