Readers of The Dispatch will soon be without a weekly Kroger insert ad, due to the company’s decision to cease weekly circulars for the market after May 24.
“Kroger has been conducting research for over two years to better understand the changing media consumption habits of our customers, the contribution to sales provided by the printed weekly circular and negative impact to our distribution costs driven by increasing labor and fuel costs,” read the correspondence from the company. “The analysis and data provided by our Marketing, Sourcing and 84.51° teams has informed our decision to discontinue distribution of the Kroger printed weekly circular in the The Commercial Dispatch publication for your market.”
It is important to note this was not a decision by The Dispatch, but by Kroger itself.
“The loss of the Kroger circulars is a loss for both the paper and our readers,” Dispatch Publisher Peter Imes said. “I’ve reached out to Kroger to voice my disappointment, and I hope the readers who use the circulars will too.”
Kroger has set up a hotline for the public. Anyone with questions or complaints is asked to call (800) 576-4377.
As far as inserted grocery advertising, The Dispatch is actually seeing growth.
It recently picked up Aldi circulars, and Sunflower advertising remains strong.
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Quality, in-depth journalism is essential to a healthy community. The Dispatch brings you the most complete reporting and insightful commentary in the Golden Triangle, but we need your help to continue our efforts. In the past week, our reporters have posted 37 articles to cdispatch.com. Please consider subscribing to our website for only $2.30 per week to help support local journalism and our community.
You can help your community
Quality, in-depth journalism is essential to a healthy community. The Dispatch brings you the most complete reporting and insightful commentary in the Golden Triangle, but we need your help to continue our efforts. In the past week, our reporters have posted 37 articles to cdispatch.com. Please consider subscribing to our website for only $2.30 per week to help support local journalism and our community.
