STURGIS — The Little Sturgis Motorcycle Rally is roaring back this weekend.
The event, which kicked off Thursday, runs all weekend, said Sturgis Mayor Leah Brown. It will feature several bike rides through Oktibbeha County and surrounding areas, as well as live music and vendors.
The majority of the action will be in and around Diane Jackson Memorial Park, Brown said.
Saturday, the Teddy Bear Charity Ride starts at 9 a.m. and will go through Ackerman, to Webster County and then back to the park.
Registration is at 8:30 a.m. The Mid-Mississippi Sound and Bike Show is set for 1 p.m. at the park.
Saturday night there are two concerts: the Garrett Oswalt Band at 7:30 p.m. and the Bad Co. Experience at 10 p.m.
On Friday, the Dinner Ride is kickstands-up at 4 p.m. Registration starts at 3 p.m. The ride will go to Village Cycle Center in Clayton Village, then to Louisville, through Ackerman and back to the park at Sturgis.
Brown estimated about 150 people have registered for the Dinner Ride, but she expects more will turn up Friday.
Friday night the Brian Johnson Band will play at the park.
Thursday featured a classic car show at the park, followed by a concert by Full Circle Party Band.
At least 20 food and merchandise vendors have registered so far, Brown said. They will be set up all three days.
“We started the event back up in 2021,” Brown said. “It was just an introduction back to the rally. Last year we had a rally, and this year has grown over last year. Our goal from the beginning is to grow a little bit every year.”
Wristbands are $10 and get access to all events all three days, Brown said. They can be purchased in town or at the park entrance.
The event is good for Sturgis, as well as all the surrounding communities, said Starkville Ward 4 Alderman Mike Brooks.
“Eupora, Mathiston, Louisville, Ackerman, all the places around here benefit because the bikers come and go,” Brooks said. “That’s what bikers do, they get out and ride.”
Brooks said he plans to ride.
“About every year for the rally I get my bike out to make sure it’ll crank,” Brooks joked. “But I’m staying over there in the campground. It’s a neat thing for the area.”
Brian Jones is the local government reporter for Columbus and Lowndes County.
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