A familiar feature in newspapers across the country will disappear in November as Parade magazine, a staple of Sunday newspapers for more than 80 years, transitions to digital only production.
Kevin A. Craig, senior vice president and director of newspaper relations for Arena Group, which purchased Parade earlier this year, announced the change in a letter to the newspapers that carry the magazine as an insert in their weekend editions.
According to Publisher’s Daily, the weekly magazine has a circulation of 22 million as an insert in hundreds of papers throughout the U.S., including The Dispatch.
Craig said the final print edition of Parade will be Nov. 6.
“We will, though, continue to deliver the same premium content experience of Parade in an e-Edition format to our newspaper partner,” Craig said in the letter. “We want to ensure that we continue to serve our millions of loyal readers through our partnership with you.”
Parade was founded in 1941 by Marshall Field III, the heir to his grandfather’s department store fortune. For national print publications at the time, distribution was costly and complicated. Field solved that issue by turning to newspapers, converting the magazine to newsprint and partnering with newspapers to distribute it in Sunday editions.
At its height, Parade was featured as a newspaper insert in more than 700 U.S. newspapers with a circulation of more than 32 million.
Readers can find Parade online at parade.com
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