COLUMBUS – Columbus will once again toast the holiday season with its annual Wassail Fest this Friday, transforming downtown into a festive destination for shoppers, sightseers and cider enthusiasts.

As Mississippi’s only wassail-tasting festival, the event invites attendees to sample spiced cider and other creative holiday beverages from local shops, boutiques and restaurants while helping crown a new “Wassail Meister.” Each merchant serves up a unique take on the traditional hot drink, giving visitors the chance to taste a variety of flavors as they explore downtown Columbus.

“Wassail Fest has become one of Columbus’ most popular holiday traditions,” said Barbara Bigelow, executive director of Columbus Main Street. “We look forward not only to the friendly competition among our participating merchants, but to providing an evening of enjoyment and memory-making opportunities for our downtown visitors.”

The Wassail Meister competition has become a centerpiece of the event, drawing crowds eager to vote for their favorite recipe. In 2023, an estimated 3,500 people attended, making it one of the city’s most successful holiday traditions.

Frances Glenn, tourism director of the Columbus-Lowndes Convention & Visitors Bureau, said the event “encourages visitors to explore every participating business and experience the warmth and hospitality that make Columbus special.”

Wassail, a traditional hot drink made from spiced cider or fruit juices, dates back more than 1,000 years to English and Norse winter celebrations. Historically, it was shared in communal toasts, accompanied by singing, neighborly visits and blessings for good health and a bountiful harvest. Its name comes from the Old English phrase waes hael, meaning “be well.”

The festival also features festive decorations, entertainment, promotions and extended shopping hours. Wassail Fest is free and family friendly. For more information, contact Visit Columbus at 662-329-1191.

HOMEMADE WASSAIL

Serves: 6–8

Ingredients:
1 gallon apple cider
1/2 cup orange juice
1/4 cup brown sugar
4 whole cloves
2 cinnamon sticks
1/4 teaspoon ground nutmeg
1 orange, sliced

Optional: apple slices, star anise, or brandy

Directions:
■ In a large pot, combine cider, orange juice, brown sugar, cloves, cinnamon sticks and nutmeg.
■ Heat over medium until just simmering; reduce heat and let steep for 15–20 minutes.
■ Add orange slices (and any optional ingredients) and simmer 5 more minutes.
■ Strain to remove spices and serve warm. Top with whipped cream or a cinnamon stick for garnish, if desired.
■ Raise a cup, toast to good health, and enjoy the warmth of the season!