Southern Miss Athletics announced Friday a series of major upgrades and additions to The Rock designed to elevate the fan experience, improve efficiency, and expand product offerings throughout the venue.
“These upgrades reflect our commitment to providing fans with the very best game day experience,” said Jeremy McClain, director of athletics.
The changes, which will be in effect for Mississippi State’s Aug. 30 season-opening visit to Hattiesburg, seek to improve concessions, entertainment options and fan experience.
Concessions improvements
New for this season are two satellite concession stands on the west-side outer concourse, offering cold drinks and quick snacks for fans entering the venue. All west-side stands and two east-side stands will feature the popular “grab-and-go” service model fans are used to at MSU facilities.
Also new for 2025 is the Introduction of the Touchdown Market, located on the southeast concourse behind Section K. This marketplace-style setup offers specially curated food and beverage options.
Cashless Venue
Beginning this season, The Rock will operate as a cashless venue with hopes of improving efficiency and getting fans back to their seats faster.
New Recovery Zones
To help fans stay cool and hydrated, Southern Miss has installed Recovery Zones on both the upper and lower concourses. These areas feature WaterMonster hydration stations and misting fans for added comfort on hot game days.
Live DJ Entertainment
DJ Kujho will bring a high-energy soundtrack to each home game from his new location in the bottom row of the east-side student section. His presence is part of an ongoing effort to enhance the in-stadium atmosphere and boost student engagement.
Bathroom Renovations
Southern Miss announced the completion of bathroom upgrades across all restrooms in the upper-level concourse, including facilities in the press box area.
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