Mississippi State Athletics is looking to capitalize on the potential of its two biggest arenas in the near future, partnering with Peachtree Entertainment in an effort to bring concerts to campus as soon as spring 2026.

MSU Director of Athletics Zac Selmon announced the new partnership with Peachtree CEO Nathan Baugh on Thursday.

“Humphrey Coliseum was synonymous with live music until roughly ten years ago,” Selmon said. “This is something we’ve been working on for a while, and we identified Nathan and his team at Peachtree as the right partners to bring concerts back to Mississippi State University. It’s important that we do our part in bringing economic impact to the city of Starkville while also providing memorable experiences for our student body. For this to line up with the 50th anniversary of Humphrey Coliseum’s opening is even more special.”

In a university press release, the department also outlined plans for collaboration with Music Maker Productions, the student-run organization that organizes the Old Main Festival and other on-campus shows.

“Mississippi State has an incredible history of bringing world-class entertainment to Starkville, and we’re honored to help write its next chapter,” Baugh said. “Our mission is to create unforgettable live experiences that connect communities through music, and we see huge potential in these iconic venues. The spirit of Mississippi State and the passion of its fans make this the perfect home for the next wave of concerts in the region.”

Peachtree is notably involved with Southern-based rock-and-roll and country artists.

The Hump and Davis Wade Stadium have both undergone renovations in recent years, with light and structural reinforcement at the historic football field the most recently completed project. More than $9 million was spent on upgrading the stadium, and plans are still in place to upgrade the sound system in the stadium ahead of the 2026 season.