Mississippi State and head coach Sam Purcell have promoted Jimmy Yu, previously the Bulldogs’ director of women’s basketball operations, to assistant athletic director for women’s basketball, the program announced Monday.
Yu was previously on the support staff at Virginia, and before that was a video coordinator and assistant director of operations at Wake Forest. As a student at the University of Louisville, he was the head student manager for the women’s basketball program, where he first crossed paths with Purcell.
When Purcell was named MSU’s head coach in 2022 following nine years on the staff at Louisville, he quickly added Yu to his staff.
“Jimmy Yu has not only positively impacted our program, but this university and community from the moment he arrived in Starkville,” Purcell said in a news release. “He’s an invaluable part of our program and undoubtedly deserves this promotion. He’s a tireless worker behind the scenes who strives to elevate all facets of our program. He puts others first and and possesses a love for working with our student-athletes and this community.”
Yu’s responsibilities include facilitating travel for both team road trips and coaches going on recruiting visits, maintaining relationships with boosters and managing the program’s budget.
“It’s a privilege to continue to serve and work with our student-athletes, program and university in an expanded role,” Yu said. “I’m excited to continue to help this staff build on the success of this program and achieve the vision we have for the future.”
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