JACKSON — Visit Mississippi unveiled its float for the 136th Rose Parade presented by Honda, which took place Wednesday in Pasadena, California.
The float showcased the state’s rich heritage as the Birthplace of America’s Music, paying tribute to two legendary Mississippi artists who reshaped the music world: Elvis Presley, the King of Rock & Roll, and B.B. King, the King of the Blues. 2025 marks milestone anniversaries for both – the 90th and 100th birthdays of Presley and King, respectively – making this an ideal time to celebrate their part in the state’s enduring cultural legacy.
“Mississippi’s contribution to American culture and music is unparalleled, and being part of the Rose Parade offers a unique opportunity to showcase that heritage to the 850,000 parade attendees and millions of viewers around the country and beyond,” said Governor Tate Reeves. “This float not only celebrates the musical legacy of Elvis Presley and B.B. King but also honors Mississippi’s role in shaping America’s history and sound.”
In alignment with the 2025 parade theme, “Best Day Ever,” the float guided viewers on a visual journey through a vibrant tapestry of Mississippi sites, highlighting the state’s contributions to American music and cultural history. This year is the first time Visit Mississippi, the official destination marketing organization of the state, participated in the event.
The float showcased iconic landmarks of the Mississippi Blues and Country Music Trails across the state – from Tupelo and Indianola to Jackson and Coastal Mississippi. Adorned with musical notes, instruments and Magnolia blossoms, the parade also featured performances by three musical acts that embody Mississippi’s dynamic music scene. The performers included award-winning Elvis tribute artist Brandon Bennett, country trio Chapel Hart, and Jackson State University’s renowned marching band, Sonic Boom of the South.
“The Tournament of Roses is one of America’s most cherished traditions, capturing the hearts of millions each New Year,” said Rochelle Hicks, Director of Visit Mississippi. “As we celebrate Mississippi’s impact on American music, culture, and history, there’s no better platform than the Rose Parade to tell our story. This event provides a unique opportunity to reach a global audience and spark interest in visiting the birthplace of America’s music.”
In addition to appearing in the parade, Visit Mississippi also engaged in a range of official Rose Parade events.
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