Mississippi farmers, artisans and small business owners can join the state’s Genuine MS program at no cost for a year through a new partnership with First South Farm Credit.

The financial cooperative announced it will cover the cost of one-year memberships for new applicants who enroll in the Genuine MS program by March 31, helping more producers and makers promote Mississippi-grown and Mississippi-made products.

Genuine MS is a branding program through the Mississippi Department of Agriculture and Commerce that highlights products grown, raised or crafted in the state. Members can use the Genuine MS logo and participate in statewide marketing and promotional efforts.

Agriculture and Commerce Commissioner Andy Gipson said the partnership expands access to the program for small businesses and producers.

“This partnership with First South Farm Credit helps Mississippi producers and small businesses who want to promote their products under the Genuine MS brand,” Gipson said. “We are grateful for the investment in our farmers and businesses by creating new opportunities for growth within our state branding program.”

First South Farm Credit leaders said the effort aligns with the group’s mission to support agricultural and rural enterprises across Mississippi.

“We are excited about joining Genuine Mississippi to help Mississippi farmers grow their businesses, reach more customers and build thriving farming operations in this state,” said John Sport, vice president of First South Farm Credit. “Covering the first-year membership cost is one way we can invest in their success.”

Lane Milton, director of Genuine MS, said the partnership is expected to bring more local businesses into the program.

“We are excited to welcome new members and continue highlighting the talent and innovation across our state,” Milton said.
Applications must be submitted and approved by March 31. Membership is open to qualifying Mississippi producers and businesses under program guidelines.