Peter Imes: Smackers uses text messages to build business
For anyone new to the area, Smackers is a relatively new frozen yogurt shop, located near the intersection of Highway 45 North and Highway 82, just behind Chili’s. Since opening on Valentine’s Day this year, Smackers has done a tremendous job of branding themselves (The catchy name comes from a combination of the last names of the founders: Smith and Acker) and in using new technology for promotions.