Unveiled tourism slogan touts Mississippi's 'Secret Coast'

March 14, 2019 10:39:41 AM



GULFPORT -- Officials say the tourism group promoting southern Mississippi has a new name and slogan. 


News outlets report that Visit Mississippi Gulf Coast will now do business as Coastal Mississippi with the slogan "The Secret Coast." CEO Milton Segarra says a nearly $1 million advertising campaign will launch the brand across the Gulf South. 


Officials say forty billboards across northern Mississippi, Louisiana, Alabama and Florida's Panhandle will target the market within a five-hour drive. 


Other ads will be around packages with Delta and American airlines to Atlanta; Charlotte, North Carolina; and other destinations that have flights to the coast.